Sometimes a filter pack goes beyond just the filters and that’s exactly what I AM does. This filter pack (by noelledowning) is all about body positivity through empowerment in the message: I AM. Each filter name corresponds with the pack name (I AM strong, I AM worthy, I AM queen, etc.). We love that these filters not only match Noelle’s orange and blue toned feed, but also promote a new outlook beyond the tired standards of “beauty”.

Here is an example of each filter, all at 100% opacity:

before

queen

Bright peachy filter. Adds reds to the shadows.

lush

Very similar to Queen, but but deepens contrast and creates more saturated colors.

strong

The moodiest filter in the pack. Really deepens contrast shifts the hue in blues.

worthy

Brightens highlights and softens shadows to create more clarity to the photo.

enough

This is a very warm filter. Looks great on all skin tones.

abundant

Really brightens whites and softens shadows.

powerful

Adds red to the shadows and blue to the highlights to create a retro look.

thriving

This filter is great for skin tones and portrait photography. It mutes the shadows and adds a slight cool tint.

After
Before

This photo was edited with Queen. Love what it does to the sky!

After
Before

This photo was edited with Powerful. It really boosts the reds to create a nice filter for all types of skin tones!

After
Before

This was edited with Lush, which is a very warm filter. It’s intense enough to use on indoor photos but still subtle enough to look great on outdoor photography as well.

Once you try out I AM, be sure to use #AColorStoryIAM so we can see your edits! If you have any other suggestions on tutorials, let us know!